I am often asked, what did I do for my masters? Media and Cultural Studies isn’t an easy answer to explain, especially within the Indian education system. Our course was an attempt to understand culture and its nuances through the means of academic works, theories, and ethnographic frameworks. Media is just another tool to do so. So, when we say culture, what does it mean? How do we define such a complicated thing like culture? In an easy way, it’s everything. From the way we live, to the way we in vibe things. From the way we comprehend notions, to the way we approach things. Everything basically forms the base of what we call ‘culture’. The stakeholders obviously are the topography, language, and upbringings. From the region I come from, football forms a very basic and subconscious part of our culture. Some might say Assam isn’t just a hotbed of football, but the North-East India is. But it’s not just about the state, it’s also a lot about the surroundings. The sc...